Lead Generation with Vanity Numbers

Today’s competitive environment requires every business to work on a distinctive basis and make the right moves to stay ahead in the competition. The task is not so easy, and requires a well planned strategy and adequate resources to put everything in order.

When we talk about resources, the list can be endless, but if we think about that on e resource, which can quickly lead us to the customers, without too much effort and without spending too many dollars, the answer is Vanity numbers. It is a revolutionary innovation that has re-defined the concept of marketing.

It was around five years ago when vanity numbers came into existence for the first time. Since then they have become one of the most important tools for customer lead generation. There is nothing as useful as these numbers for getting in touch with the prospective customers.

Why are Vanity numbers used in lead generation?

Vanity numbers hold a definite recall value with the customers and the reason why mo re people can be lured into using the brand or the product. To put it more clearly, a vanity number is designed using the company’s name, product name, product description or probably the company’s acronym. Therefor e, each vanity number is totally distinct and has its own separate recall value.

You can easily make out from the vanity number, which company or product it is representing. If customers are able to remember the number, the chance of them calling back for more product information is but obvious. This allows marketers to generate customer leads more effectively.

Vanity numbers are a sure shot way to increase response to any type of business promotion. According to various independent research results, vanity numbers increase the response rate of advertisements of a company by 30% or even more. The numbers reinforce the brand name every time they strike the mind of a prospect.

It is left to the marketing team thereon to cash on the opportunities created by vanity numbers. Once enough lead data is collected by the company, it becomes very easy to search in detail about the identity and preferences of the customers.

Generally, it has been observed the world over that businesses using vanity or toll-free numbers receive more query calls than otherwise. Customers use these toll free numbers to ask about the product quotations, product details, customer services and special offers.

A company using a vanity or toll free number is usually perceived to be providing high end services to its customers. The more convenient it is to recall a number, the more successful your vanity number campaign is likely to be.

Once a large number of prospects start communicating with the company using its vanity number, the marketing team gets a larger databank of customer leads. If used properly, these leads can help your company to further plan a better marketing strategy, which would result in more profits, without much extra cost or effort.

Using vanity numbers for lead generation

A company can advertise its vanity number through the medium of television, radio, newspapers, magazines, internet, word of mouth or promotional campaigns on ground. The only factor worth noting is that Ad Campaigns Should Have the Right Response Tools —

Therefore, in the end we can conclude that vanity numbers if used properly, will not only ensure increased customer responses, but also help marketers to track customer preferences and choices more effectively.

What are the Benefits of Vanity Phone Numbers for your Business?

Not many business owners are aware of the fact that they can easily find vanity numbers for lease. Yes, if an organization doesn’t have complete control on a toll free vanity number they can always get vanity phone numbers on lease. So, considering that many businesses have benefited from the use of vanity numbers, let’s hit down to read the benefits of vanity phone numbers before you make a choice to pick a vanity number on lease.
Brand building means giving customers something to rem

ember, which will compel them to get back to you over and over again. Having a vanity phone number really helps a business in such a brand building process and allows the business to get that much needed edge over its competitors. These toll free 800 phone numbers make it easier for all customers to con

tact you when they need. But because the vanity numbers are free of cost and easy to remember they also attract a larger audience to contact you to learn more abou

t your brand.

As the business beings to get more and more calls through vanity phone number, you can be sure that your brand building process has began as, the process of calling will not only stop here. People will spread the easy to remember vanity numbers to other people by word of mouth, which will increase brand image even more.

Vanity toll free numbers are basically alphanumeric number

s, which are equivalents of standard telephone numbers. Each phone keyboard has letters corresponding to each digit; these letters corresponding to the particular phone number form an alphanumeric combination or word, which is a vanity phone number.

There are many vanity phone numbers advantages – one of the main advantages of vanity phone numbers in comparison to the standard phone numbers is that, vanity phone numbers being alphanumeric make it easier for customers and clients to remember the number and understand the nature of business. This increase in memorability enhances consumers’ response to advertising by good 30 to 60 percent.

Benefits of Vanity Phone Numbers

Brand name: Every business which wants to make its brand name in the market needs to use vanity phone numbers because vanity numbers attract new customers with their easy to remember and cost free features. Being easy to remember, the vanity numbers help increase brand name with word of mouth, as it is easy for customers to tell about your business and product to all prospective customers as the phone number which is an identity of your business is so easy to remember.

Brand promotion: How you promote your brand and how much that promotion helps determines how much the brand has succeeded in the market. A vanity number chosen according to the nature of business and market scenarios helps

both in branding and in promotion of the business. Vanity number helps promote your business as it brings credibility because of which customers are assured about the product and service your business offers.

Brand identity: As explained, vanity numbers help in increasing the response to the brand’s offering. A higher response rate because of vanity nu

mbers means more visibility and increasing brand identity.

Are you having an issue in selecting an appropriate vanity number?

Vanity numbers are widely used by establishments and companies to promote their business. Vanity numbers are easy to remember and due to its increased memorability of these toll free numbers they act as a great advertising tool and are most preferred by big establishments and businesses. Since vanity numbers has become a necessity for every business today so while choosing a vanity number it becomes important to keep certain points in mind. There are very limited numbers and letters available to create a magical vanity number so before deciding a vanity number a lot of mind storming has to be done. There is a proper procedure that should be followed while choosing a correct vanity number for your business and they are as follows: –

What business you are into?

Before choosing a perfect customer 800 number the very first step is to analyze the need of your business. You need to jot down everything that your business sells, or does, or is about.

Who is your target customer?

The second step is choosing your target audience. You need to decide whether your services and products or both are gender based or are geographically based or age based. When you are clear about your target audience then only you’ll be able to choose a perfect vanity number for your business.

Expected usage of the vanity number!

Before choosing your service provider for vanity number you first need to decide your budget and usage of number. Usage can be decided keeping in mind that whether the number will be used for direct selling or feedback or enquiries. In addition to this you need to decide about the services needed on your vanity number such as call blocking, call tracing etc. Always keep handy number of options for the magical combination of words and numbers because the number chosen by you might not be available.

Using vanity phone numbers for effective lead generation

In today’s competitive environment if you really want to standout in a congenial and competitive business arena then you have to make all the right moves to achieve so. Vanity numbers have come to the foray in last few years as one of the most important lead generation tools for businesses which rely heavily on getting in contact with prospect customers. Vanity phone numbers for example 1-800-NEW-CARS have been proven to be very successful in generating exponential leads for a car auto business than any other marketing tool. The logic is simple the people come to know about your business; the more likely it is that they will become prospect customers.

# Why Vanity 800 numbers are used in lead generation campaigns

• Due to the easy recalling factor vanity numbers are effective in luring in more and more people towards the brand or product.
• The association of a vanity number with a good business or upmarket business trend lends the psyche in prospect customers mind that they are investing their time and money in a quality brand.
• Increased leads means that the number of sales and profits data will automatically increase as the probability of selling a good product to the customer will increase.

# Using Vanity numbers for lead generation

One can use Vanity 800 numbers for lead generation by advertising the vanity number in radio ads, TV ads, promotional campaigns or placing vanity number in clear bold letters on hoardings.