Vanity numbers with a word or pattern are very powerful tools for advertising business. It is a very effective method to form an image on the consumers mind. The identity of the company is established as an independent entity.
It helps in getting recognition for the company as a brand and noticed in the corporate world. Advantages of using vanity phone numbers are-
Studies have shown that vanity 800 numbers are 14 times easier to remember than numerical ones. According to the service a customer needs, he will be more likely to remember a number with a key word like window, roof than a full ten digit number.
Less use of Yellow Pages
Once the client knows your number they will not look up the yellow pages. The loss of business when clients get distracted by ads in the yellow pages will be reduced considerably. When dialing a Vanity 800 number the customer is reassured that their call will go thru and free of cost.
Improved Customer Service
Having a vanity 800 number reflects very positively about your attitude towards your customers’. It gives you an edge over other companies that don’t have one. Customers relate 800 toll free numbers to top customer service and high standards of satisfaction. The returns of using a vanity number are way higher that the initial cost of implementing it.
Track and response
Call tracking reports of responses got on the vanity 800 free numbers are very helpful in formulating statistics for the company. They reflect the effectiveness of a campaign or its failure, the mood of the customer and his expectations.
Famous companies like FedEx and UPS have been using vanity numbers for ages. Studies have shown that calls were a much better source to the client than web leads or contact forms. The numbers are easy to remember and accessible by all. The sale process is shortened and other unnecessary steps are eliminated.
Calls on Vanity numbers are monitored by a team of professional agents. The data collected will provide information on where the callers are located. Call recordings will provide vital info on locations, demographics and contact details. There are lots of speech analysis applications available that will segregate calls according to potential buyers. Lost leads can be traced by missed call data.
When a group of 20 or more companies of the same industry form a group, all stand to benefit from it. For example if all car dealers in different markets or cities take the same vanity number. The number will be embedded in the customers mind universally, no matter where he is travelling or when moving. The budget for advertising will go up and will add volume to your business.
The Vanity 800 free numbers are not very expensive, compared to the long term yield. The calls are routed to the subscriber with the correct location on the basis of the person dialing. Hence, no hardware or software needs to be installed.