Today’s competitive environment requires every business to work on a distinctive basis and make the right moves to stay ahead in the competition. The task is not so easy, and requires a well planned strategy and adequate resources to put everything in order.
When we talk about resources, the list can be endless, but if we think about that on e resource, which can quickly lead us to the customers, without too much effort and without spending too many dollars, the answer is Vanity numbers. It is a revolutionary innovation that has re-defined the concept of marketing.
It was around five years ago when vanity numbers came into existence for the first time. Since then they have become one of the most important tools for customer lead generation. There is nothing as useful as these numbers for getting in touch with the prospective customers.
Why are Vanity numbers used in lead generation?
Vanity numbers hold a definite recall value with the customers and the reason why mo re people can be lured into using the brand or the product. To put it more clearly, a vanity number is designed using the company’s name, product name, product description or probably the company’s acronym. Therefor e, each vanity number is totally distinct and has its own separate recall value.
You can easily make out from the vanity number, which company or product it is representing. If customers are able to remember the number, the chance of them calling back for more product information is but obvious. This allows marketers to generate customer leads more effectively.
Vanity numbers are a sure shot way to increase response to any type of business promotion. According to various independent research results, vanity numbers increase the response rate of advertisements of a company by 30% or even more. The numbers reinforce the brand name every time they strike the mind of a prospect.
It is left to the marketing team thereon to cash on the opportunities created by vanity numbers. Once enough lead data is collected by the company, it becomes very easy to search in detail about the identity and preferences of the customers.
Generally, it has been observed the world over that businesses using vanity or toll-free numbers receive more query calls than otherwise. Customers use these toll free numbers to ask about the product quotations, product details, customer services and special offers.
A company using a vanity or toll free number is usually perceived to be providing high end services to its customers. The more convenient it is to recall a number, the more successful your vanity number campaign is likely to be.
Once a large number of prospects start communicating with the company using its vanity number, the marketing team gets a larger databank of customer leads. If used properly, these leads can help your company to further plan a better marketing strategy, which would result in more profits, without much extra cost or effort.
Using vanity numbers for lead generation
A company can advertise its vanity number through the medium of television, radio, newspapers, magazines, internet, word of mouth or promotional campaigns on ground. The only factor worth noting is that Ad Campaigns Should Have the Right Response Tools —
Therefore, in the end we can conclude that vanity numbers if used properly, will not only ensure increased customer responses, but also help marketers to track customer preferences and choices more effectively.